SASS Tech Holding · Malaysia

One holding company. Brands built to be remembered.

Parent company to a growing portfolio across fashion, fragrance, retail and distribution. Built locally, moving with ambition.

Enter the portfolio

Malaysian-owned · Since 2017

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The holding company

We turn local insight into brands with presence.

SASS Tech Holding Sdn Bhd brings product, retail and distribution together under one direction. Elrah Exclusive leads the portfolio in modern Malaysian menswear, supported by regional outlets and direct-to-customer channels. Zayna Perfume extends that portfolio into fragrance.

2017Company incorporated
in Malaysia

03Setapak · Melaka
Johor network

02Consumer brands
in the portfolio

Our portfolio

Two brands.
One ambition.

Distinct categories, shared discipline: products people want, access that feels personal, and a network built close to the customer.

01 · Flagship fashion

Elrah
Exclusive

Modern baju Melayu, kurta, jubah and menswear shaped for the Malaysian gentleman. Designed for presence, made for the moments that matter.

Shop Elrah

02 · Fragrance

Zayna
Perfume

A fragrance portfolio for personal expression, presented through accessible products and a community-led sales network.

Discover Zayna

Elrah Daytona ash grey Baju Melayu — Daytona · Ash Grey

Elrah azure blue collection — The modern gentleman

Elrah campaign collection — Occasionwear · Malaysia

Retail presence

Find your nearest Elrah.

Walk in, discover the collection and connect with the outlet serving your area. Confirm final addresses and hours with the owner before public launch.